Pagination & SEO, How To Do It Right!

Pagination & SEO, How To Do It Right!

As you reach beyond a couple of pages of links, pagination begins to be a daunting activity for users. The pages also may take a lengthy period to load — a huge problem for both SEO and user experience. It’s important to paginate all content so you can limit the number of links on a single page. It is best practice to keep the number of links upon one page to less than 100, even though that’s far from a hard limit. A few reasons you should keep the quantity of outbound links under 100 are:

  • Having too many links on one page will affect robots’ crawl efficiency and results in having more valuable pages that get passed over in favor of a less critical page. It’s possible to protect against this with the use of sitemaps, yet that is not set in stone.
  • Link juice is divided evenly among all of the links on one page. Therefore, the more links there are, the less each one is going to pass. Since it’s no longer possible to utilize “nofollow” links to direct link juice, restrict the quantity of links on one page so you can maximize the value each passes.
  • A page that has a lot of links has thin content, plus, is not the most legit-appearing page on the internet. That does not mean the pages are spam, or that Google automatically will make that conclusion, yet paginating lengthy link lists help to show that the page is legit.

View Less/More Results and View All Page

Providing a user the capability of viewing less or more rows/ page may have a positive impact on human usability; however, may cause migraines for search engine operators. If you are not careful, you will wind up with duplicate pieces being crawled by Google if every view more/less option utilizes a separate URL. To reload your page, use Javascript and display the new amount of rows at precisely the same URL.

Test/Add Sitemap

With HTML5’s History API, you can alter the URL as new pages get loaded. Therefore, as a user gets to the lower part of the second page, the page two URL switches to page three URL as that content loads.

Infinite Scroll

Infinite scroll is a popular method of handling content, especially for social pages and long articles. Also, it is helpful for mobile pages and is highly user-friendly, yet it isn’t as friendly for search engines. But, there are ways to offset unfriendliness in order for you to use infinite scroll without having to hurt your SEO so much.

If the paginated content makes use of different URLs, include these in the sitemap. It’ll ensure search engines index, crawl, and find your content, which include pages loaded through infinite crawl they otherwise could not access.

Utilize rel=”prev”/”next” So You Can Avoid Duplicate Meta Descriptions and Title Tags

If correctly implemented, pagination does not lead to duplicate page content. But, it may cause issues with meta descriptions and title tags. Use Google’s Search Console to locate cases of duplicate title tags. Locate all the duplicated meta descriptions and title tags within the HTML Improvements segment under the Search Appearance.

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